Working alongside the Brand Collective, I led the full-day content production for Edge Financial Services. The goal was to establish a fresh digital presence with a sustainable content supply. I was responsible for capturing and editing a diverse suite of assets, including professional headshots, foundational imagery, and podcast footage. Critically, this content was strategically shot to be repurposed across three months. This system provided Edge Financial Services with a versatile content library that fueled their entire digital ecosystem, successfully generating Reels, consistent social media posts, and engaging newsletters for a sustained period.
